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Monthly Archives: September 2009

Remarketing targets previous site visitors and brings them back with highly customized ads that maximize conversions and return on advertisers’ interactive spend.Through the use of a simple visitor tagging technique, advertisers create a custom population of highly qualified web users for current and future marketing campaigns.


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ATA8NC1CA3K2WP3CAMYRW03CAEVX446CAH9FY0RCA2FTM15CAGJNGKICAP5I2O7CAXX7YHHCA0RWDM3CA9NTCX2CA6VHRNBCAMBGK0RCAL3MILFCASGT4JOCA7ZG8KZCA9FW9R6CAIQGJR1CABTSW8IThe big news this week was the unveiling of Google’s AdExchange. Ad networks are an important constituent for the exchange as noted in the the article Google’s Ad Exchange Open for Business.  And Silicon Alley Insider talks about how it will grow the overall advertising pie.

It is indeed an interesting step from Google. The web seems to shifting to real-time these days, so it’s a logical progression. We’re curious to see how other networks integrate into the exchange. The more granular services can become, the more advertisers can benefit from them.  Creating ads on the fly is a huge help to smaller and strategic advertisers. In addition, a real-time approach will help fill in the demands of publishers and advertisers that have previously gone unsatisfied.

We’ll be watching closely how this develops.

–The team

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behavioral targetingWe read Paul Knegten’s advice on How Behavioral Targeting Should Look in the Next 6 Months at MediaPost. After reading it we couldn’t help but wonder how the rest of his audience felt about his outlook. He describes a perfect world where every website he visits knows he’s been there and counters his visit with an email offering his some sort of incentive to revisit and possibly make a purchase. This practice is the subject of hot debate in the online marketing world right now as privacy groups fight to keep their website browsing information private, and marketers try to provide consumers with more relevant and beneficial outreach. One aspect of behavioral targeting that Knegten fails to shine light on is that the consumer’s information can remain anonymous. By sending these relevant ads to future sites that the consumer visits rather than the consumer’s email address, their information can remain completely private. Therefore there are way to retarget and ensure privacy while appeasing the Paul Knegtens of the world.


How do you feel about the future of behavioral targeting?


-The team

A4LR9T0CABWR1PRCANZ7SBOCA99CBRNCAD545RLCANOHN5QCABJZ8IQCA9HFZNZCAXIW3IKCAXDERDXCAUC7TD6CAIEI0MACA41XIBWCADERQ27CA9BUEDECAQ2P6XRCAM6ZD6NCA2PHIABCABZOFCVWe came across a good primer on affiliate marketing this week for those of you who are new to it. Take a look at The New Frontier of Affiliate Marketing from ADOTAS.  For any marketers hesitant about affiliate marketing as a tool to drive and convert buyers, consider that it can stretch your marketing budget in ways not many tools can. Typically affiliates are paid for performance so there’s little investment or risk.  You can also make your way into niche markets you might not otherwise reach. Think about this: Affiliate marketing also gives you competitive presence on sites at the point of actual purchase. You want to be in front of your customers when they’re deciding between brands.

What are your pros and cons on affiliate marketing? 

– The Advertise team

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books%20pencilWith schools everywhere back in session, it’s the perfect time to brush up on some marketing terms you’ve seen bandied about. Let’s start with “remarketing.”

In a nutshell, remarketing is the approach of targeting visitors who came and then left your site. Remarketing aims to bring them back to your site with highly customized ads.

It’s a timely topic. Marketing Sherpa research director Stefan Tornquist and others recently batted around the topic of customer retention and ways to reduce cart abandonment. It’s incredible that traditional online ads convert at an industry average of just four percent. Targeting ads to users who’ve already shown interest greatly improves chances for conversion while raising brand awareness at the same time.

Using a simple visitor tagging technique, advertisers set the stage for remarketing by creating a handpicked group of very qualified web users for upcoming marketing campaigns.

Remarketing works with all channels of traffic – search, display, SEO, CPA, email, natural.

– Team

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