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Online Marketing News, Events & Articles

Monthly Archives: January 2010

Efficient Frontier recently released a report with findings that retail advertisers actually increased their spending on search this holiday season. Yes, you read that correctly, retailers actually increased spending on search advertising! According to the study based on the search agency’s client data, “spend in the retail sector grew 17 percent year on year and 46 percent sequentially during the fourth quarter 2009.

The report stated that yield-per-query is down, meaning that their spending may not have benefited them as much as it could have. Click-through rates on the Google, Yahoo, and Bing  fell substantially during Q4 2009, according to the study. The decline in CTR  suggests searchers are doing more comparison shopping and taking longer to transact.  All of these retail advertisers must have missed the study we released on remarketing; otherwise they may have gotten more bang for their buck! Consumers don’t just see one ad accept that deal as the best and purchase. Consumers are all about comparing deals. In an economy like this can you blame them?

This is where remarketing comes in. Our survey revealed remarketing as the most underutilized online marketing technology, and it is the perfect way to stay on the consumers’ minds as they compare! If retailers had utilized remarketing along with search the consumer would be reminded of the original deal/product/service that the retailer was advertising.

Better luck in 2010…

Advertisements

Thanks to everyone who came by the Advertise.com booth at the Affiliate Summit the show floor has been packed! We are thrilled to be here as this is our first conference of the year and we love seeing what’s in store for the world of affiliates first hand. 2010 is sure to be an exciting year for the industry and we are psyched to be a part of it. Here are a few of our pictures…

Cheers!

-The Advertise.com Team

When it comes to online marketing, whether you are a newbie or an oldie, we all know the importance of good ad text.  Your ad is the doorway to your site and you want to make sure that your door looks a appealing as possible while the user is thinking about which door to walk through. Our friends over at ROI Revolution have spelled out the most important principles powerful and effective ad text:

Keyword Relevancy: Think back to the searches you make, don’t you look for the keyword that you just typed in your ad? You always want to be sure that the searched term is included somewhere within the ad text to make it easy on the user.

Differentiation: The kid in the back of the group never gets picked first. Similarly, if your ad has no color or differentiation from the others, it won’t grab the users attention.  A lot of marketers write ads that look just like the competition…DON’T!.  Are you different than your compeition? Can you offer something different or at least say something different?  Give it a shot, you’ll be pleased with the results.

Call to action: Encourage the user to take action and if possible, give them a reason right there.  The word “”Free” is good, or try “Get Started in 2 Clicks”, “Click Here”. If you ever have any promotions, even for a limited time, be sure to include them in your ad!

Remember to always try at least 2 or more ads at any given time and get creative!!

Happy Texting!

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