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Online Marketing News, Events & Articles

Monthly Archives: February 2010

We love retailers…that’s why the eTail West conference is one of our favorite shows to attend. We’re having a great time so far talking with many friendly and fascinating people. If you haven’t come by yet please swing by booth #15 and say hello!


Our fearless leader, Daniel Yomtobian was honored as one of San Fernando Valley Business Journal’s Top 40 under 40!  We are very proud of Daniel as he was chosen from hundreds of nominations as one of the brightest young business people in the Valley. The 40 individuals chosen were recognized for their exceptional business ethics and acumen, their commitment to communities, as well as their levels of personal initiative and professional innovation. At we get to work with Daniel every day so we know what a great innovator he is, but we are proud that our founder and CEO has been recognized by the SFVBJ as a top innovator and online marketing expert.  Having Daniel as our commander and chief has been and continues to be an exciting adventure and we can’t wait to see where he takes in 2010 and beyond…

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We all know the best part of the Super Bowl is the commercials, it’s one of the few events where we make sure to take bathroom breaks during the game so we don’t miss the commercials. This year we thought the Snickers commercial with Betty White was the winner! What  are your thoughts?

Did you happen to catch Businessweek’s  ‘Here I Am!’ GPS Location Apps Have Limited Appeal? It’s a fascinating look at some new mobile applications that are opening up huge possibilities for advertising. Right now these apps are hot mainly in Silicon Valley.  Time will tell if they catch on elsewhere.

It seems that the more mobile our society becomes, the more mobile advertising firms need to become. With everyone on the go, it’s important to be able to target individuals while they’re using their mobile devices. Mobile applications such as Foursquare and Gowalla are attracting a new type of user who likes to display his or her location/lifestyle/consumer choices. Additionally, consumer mobile activity creates a huge value for advertisers because it provides them with valuable data on consumer preferences. That data in turn allows advertisers to target users on a more individual basis. At the same time advertisers can take advantage of the mobile platform for these targeted ad placements.

Pinpointing people’s locations can be incredibly value for businesses. Think of the local advertising that would be relevant. Is there a downside for people to disclose such location information? Apparently Silicon Valley doesn’t seem to think so. They’re having too much fun being hypersocial.

Are you using Foursquare or Gowalla? We’re curious about your experiences.

–The team

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