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Monthly Archives: August 2010

Our CEO Daniel Yomtobian was invited to speak on the Intro to Remarketing Panel at SES San Francisco. Below is the excerpt from his presentation introducing Remarkeitng; What it is, How it works and its benefits. Enjoy!


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We’re still recovering from all the mayhem–in a good way!– that was Search Engine Strategies San Francisco. CEO Daniel Yomtobian presented an introduction to remarketing and joined in a panel discussion on the topic. Remarketing is a topic that’s near and dear to us and Daniel was honored to be invited to participate.

It was an especially fortuitous show for our iPad winner Conor Dixon (in pic at left along with team members). Video drawing:

We caught up with Conor about his win:

What is TrinityLevel Marketing and what do you do for the company? Trinity is my company I founded. We are a small ad agency that deals primarily with elective medical companies (plastic surgeons, medspas, lassie surgeons) but also work with many other small businesses. We specialize in persuasive messaging, and handle all traditional and online forms of media.

Who was the first person you told after you won and what was their reaction? I told my company partner here and they were pissed cause they were jealous!

Have you ever won anything else? Not this big. I won a golf club once and some other small crap I can’t remember like a hat or t-shirt from a beer company.

What do you plan on using the iPad for? Everything. I work in creative and I use all Mac stuff, and I travel a lot so pretty much I will use all of it’s capabilities. I’m emailing you on it right now!

Congrats, Conor! Check out some other pics from the show. Great show all around!

Till next time,

The team

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That’s right, our CEO has been chosen to share his insights on Remarketing with the attendees of SES San Fran! The panel called “Intro to Remarketing” will feature industry experts (including Daniel) who will share their experiences with Remarketing and the impact it has had on advertisers’ overall ROI. The panelists will also address the lack of awareness and the issues that have arisen surrounding Remarketing as a result.

Moderated by Matt McGowan, Publisher and Head of U.S., Incisive Media, Daniel will be accompanied by Rob Leathern, CEO,, Kevin Lee, Co-Founder & Executive Chairman, Didit, Aitan Weinberg, Senior Product Manager, Google Inc. This esteemed group of experts will tackle some of the issues around one of the hottest trends in the online advertising industry.   

If you are at the show be sure to stop by to learn more about the industry’s most underutilized marketing technology. The session will be Tuesday, August 17, 2010  from 4:15-5:15 so be sure to get there early to get a seat!  

Way to go Daniel!