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In the aftermath of the extended holiday weekend we are thrilled to see an amazing turnaround from last holiday season’s lack-luster sales. According to an article from Internet Retailer’s Allison Enright, E-retailers are now predicting online sales will grow ahead of previous estimates!

 


Allison reported, “Online sales totals for the Thursday through Monday period are still being tabulated, but web measurement firm comScore Inc. estimates U.S. online sales were $3.5 billion from Monday, Nov. 22 through Sunday, Nov. 28, compared with $3.2 billion during the same period last year, an increase of 9.4%.”

 

An increase of 9.4% cannot be ignored and we can only hope that over the next few weeks online retailers continue to push for an increase in sales. The first step is to take on those holiday shoppers that have visited and decided to leave their site. Whether they are comparison shopping or debating a new gift idea entirely, it would behoove retailers to get back in front of these visitors.

 

It is one of the most important times of the year to implement a remarketing campaign. Bring the holiday gift-buyers back!

 

Every year at Thanksgiving we set aside some time to think about what we are thankful for. This year is no exception here at Advertise.com.  As CEO I feel it’s important for me share a list of things I’m thankful this season both personally and on behalf of our team.

1. First and foremost, I am thankful for our innovative and motivated employees. Our team is undoubtedly at the core of our success. Without them we wouldn’t be who we are as a company and wouldn’t be able to do the great work we do! Plus they are a seriously fun group : )

2.I am thankful to be part of such a creative, fast-paced industry. Online marketing is ever-changing and while this can be challenging, it keeps Advertise.com on its toes. We’re never bored over here and it’s exciting to be a part of such a dynamic mix of companies and individuals.

3. I am thankful for the reporters and bloggers who have taken an interest in the work we do. It’s important for online marketers to stay up-to-date about the tools and technologies available to them. Articles such as this one from WebProNews allow us to educate marketers and improve their business. How and Why Remarketing Can Gain Back Lost Customers

4. I’m thankful all of our wonderful clients and affiliates. Working with people who share our passions makes our jobs feel a lot less like work.

5. I speak for all of my employees when I say most importantly I am thankful for my friends and family. Without their support we wouldn’t be able to do the great work we do for Advertise.com every day.

    Happy Thanksgiving to all!

    -Daniel Yomtobian, CEO

    P.S. In the spirit of the holidays we are offering a 25% off keyword PPC marketing credit! Be sure to check out it…

    The holidays have crept up on us, so to better prepare marketers our CEO decided to share his insights on shopping cart abandonment. Citing research from the National Federation of Retailers showing that 44 percent of consumers age 18 and older will shop online for holiday items this year, Daniel goes on to explain how retailers can use Remarketing to reach the 96% of website visitors who will leave without making a purchase.

    With shopping cart abandonment at an all time high, remarketing allows marketers to get in front of those visitors who left the cart behind. Be sure to read through Daniel’s piece on Search Engine Watch for advice on keeping carts full this holiday season.

    Keep the Holiday Gifts in Their Carts With Remarketing

    When we decided to attend Ad:Tech again this fall we had no idea what we were in for. The show ended up being one of the most action-packed conferences we’ve been to in quite awhile – a great sign for our economy! Everyone on the Advertise.com team was extremely busy for the duration of the show leaving us quite exhausted upon our return but exhilarated.  Check out our facebook gallery for pics from the show.

    We started off Ad:Tech with a bang – watching our CEO Daniel Yomtobian speak at the press briefing alongside  companies like Google and LinkedIn.  Daniel announced our “Keyword Marketplace” to a packed room of press and members of the online marketing industry and the excitement didn’t stop there. With so many visitors at the Advertise.com booth our team barely had time to breathe. Scroll down to see the video.

    In typical Advertise.com fashion we did make time to give away an iPad to one of our visitors, Peter Friedman from Gozomo.com.  Check out the video below to see the drawing.

     

     

    Here are some follow-up questions we asked Peter:

    -What is Gozomo.com and what do you do for the company?

    Gozomo is a mobile content company with operations in South Africa, Kenya, Tanzania, Ghana, Canada and soon to be in Mexico and Nigeria. I am a co-founder of the company.
    – Who was the first person you told after you won and what was their reaction?

    The first person I told was my wife, who was thrilled that she was getting an IPad!

    -Have you ever won anything else?

    The last Ad:tech I attended I won a Nintendo Wii from Ezanga.

    – What do you plan on using the ipad for?

    I will most likely use the Ipad when I travel in place of my Mac as its easier and lighter to travel with. I have also downloaded a few games and movies for my daughter on it.

    Happy November! There’s nothing better than a trip to the Big Apple in the fall. Ad:tech New York kicks off this week, November 3-4. It’s the largest gathering of digital marketers. You know you want to be there!

    The Advertise.com crew will naturally be at the show so come by booth #1512 and say hi. We’ll have news to announce at the show too — watch this space for details.

    –The Advertise.com staff

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    Wishing you the best ROI your eyes have seen,

    Have a frightastically fun and safe Halloween!

    -The Advertise.com Team

    PICS!

    The team has some fun with some great costumes and a Halloween Pizza par-tay!

    Last night was our social bowling night and man, was it a blast!  Food, drinks, gutterballs and laughs were a-plenty!  Let the pics below sweep you away and join us for a rousing night of friendly competition and company camaraderie!